WORKSHOP 2
Building a parent-focused communication culture
Or, why don’t they do as we ask?
Private Zoom workshop
45 minutes: designed to help participants consider knowledge and strategies that will help them understand the parent perspective in 2020, understand what it takes to strike a good balance in parent communication and use formal methods and technology to improve parent communication impact.
We will cover:
- Everyday life as a parent in 2020
- Becoming better listeners
- What makes a good survey
- Language, tone and design in communication
- Segmentation and other methods to improve impact
In this session you will learn specific theory and practice that will help you change the way you engage parents.
Good for:
Anyone responsible for school-parent communications but without formal training in communication. Aimed at school leaders but would be relevant for teachers who engage with parents in a structured way.